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Consumer behavior / Fred D. Reynolds, William D. Wells.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1977.Description: x, 422 p. : ill. ; 24 cmISBN: - 0070520313
- 658.8/34
- HF5415.3 .R43
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF5415.3.R43 (Browse shelf(Opens below)) | Available | 20097979 |
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| HF5415.3 .P37 2009 Contemporary Issues in Marketing Consumer Behaviour | HF 5415.3 .P46 2010 Consumer behavior & marketing strategy / | HF5415.3 .P468 2010 Consumer behavior & marketing strategy / | HF5415.3.R43 Consumer behavior / | HF5415.335.H39 2010 Measuring customer satisfaction and loyalty : | HF5415.5 .T513 2007 Customer service : | HF 5415.5 .W44 2010 Effective customer care / |
Includes bibliographies and indexes.
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