University of Kabianga
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Competitive positioning : the key to market success / Graham J. Hooley and John Saunders.

By: Contributor(s): Material type: TextTextPublication details: New York : Prentice Hall, 1993.Description: xi, 260 p. : ill. ; 24 cmISBN:
  • 0131555995 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415.13 .H668 1993
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library HF5415.13.H6681993 (Browse shelf(Opens below)) Available 00008288

Includes bibliographical references (p. 241-247) and index.

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