Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By:

Material type: Text

TextPublication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN:

Other title:

Advertising, promotion, and supplemental aspects of integrated marketing communications

Subject(s):

DDC classification:

LOC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HF5415.123 .S54 2003 (Browse shelf(Opens below))	Available	00014623

Previous								Next
Previous	HF5415 .123 .M28 2008 Rural Marketing	HF 5415.123 .O88 2008 Integrated Marketing Communications	HF 5415.123 .O88 2008 Integrated Marketing Communications	HF5415.123 .S54 2003 Advertising, promotion & supplemental aspects of integrated marketing communications /	HF 5415.123 .S54 2007 Integrated Marketing Communications in Advertising and Promotion	HF5415.123.S652004 Marketing communications :	HF5415.123.S652004 Marketing communications :	Next

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.