University of Kabianga
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Media monoliths : how great media brands thrive and survive / Mark Tungate.

By: Material type: TextTextPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: viii, 261 p. : ill. (some col.) ; 24 cmISBN:
  • 0749441089
Subject(s): DDC classification:
  • 338.4/730223 22
LOC classification:
  • P96.E25 T86 2004
Online resources:
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks P96.E25T86 2004 (Browse shelf(Opens below)) Available 00008398

Includes bibliographical references (p. [250]-251) and index.

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