University of Kabianga
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Marketing management / Peter R. Dickson.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press c1994.Description: xxxi, 642 p. : ill. (some col.) ; 27 cmISBN:
  • 003096847X
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 .D48 1994
Contents:
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF 5415 .D53 1994 (Browse shelf(Opens below)) Available 20096954

Includes bibliographical references and indexes.

Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.

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