University of Kabianga
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Strategic marketing : planning and control / Graeme Drummond, John Ensor.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001.Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN:
  • 0750652365
Subject(s): LOC classification:
  • HF5415.135 .D78 2001
Online resources:
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.135 .D78 2001 (Browse shelf(Opens below)) Available 00014681
General Collection Main Campus Library General Stacks HF5415 .125 D7 2001 (Browse shelf(Opens below)) Available 20096902
General Collection Main Campus Library General Stacks HF5415 .135 D7 2001 (Browse shelf(Opens below)) Available 00008126
General Collection Town Campus Library Non-fiction HF5415.135 .D78 2001 (Browse shelf(Opens below)) Available 20098035
General Collection Town Campus Library Non-fiction HF5415.135 .D78 2001 (Browse shelf(Opens below)) Available 20096901
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HF5415.13 .W249 2014 Marketing strategy : a decision-focused approach / HF 5415.13 .W48 2006 How to write a marketing plan / HF5415.135 .C72 2009 Strategic marketing / HF5415 .135 D7 2001 Strategic marketing : HF5415.135 .D78 2001 Strategic marketing : HF5415.15.A14 1995 Marketing research HF 5415.15 .C84 2003 Multinational management

Published in association with The Chartered Institute of Marketing.

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