Business and competitive analysis : effective application of new and classic methods / Craig S. Fleisher and Babette E. Bensoussan.
Material type:
- 0131873660 (hardback : alk. paper)
- 9780131873667 (hardback : alk. paper)
- 658.4/032 22
- HD38.7 .F575 2007
Item type | Current library | Call number | Status | Barcode | |
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General Collection | Main Campus Library General Stacks | HD 38.7 .F57 2007 (Browse shelf(Opens below)) | Available | 20093818 |
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HD38.5 .W57 2012 Supply chain management : | HD38.5 .W57 2012 Supply chain management : | HD38.5 .W57 2012 Supply chain management : | HD 38.7 .F57 2007 Business and competitive analysis : | HD39.5 .B875 2010 Supply management. | HD41 .P6681985 Competitive Advantage | HD41 .P67 1980 Competitive strategy |
Includes bibliographical references and index.
Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis.
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