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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublication details: New York : McGraw-Hill Irwin, c2010.Edition: 9th edDescription: xix, 554 p. : ill. ; 27 cmISBN: - 9780073404769 (alk. paper)
- 0073404764 (alk. paper)
- Consumer behavior and marketing strategy
- 658.8/342 22
- HF5415.3 .P468 2010
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF 5415.3 .P46 2010 (Browse shelf(Opens below)) | Available | 20094218 |
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| HF 5415.3 .K37 2011 Consumer behavior / | HF 5415.3 .K37 2011 Consumer behavior / | HF5415.3 .P37 2009 Contemporary Issues in Marketing Consumer Behaviour | HF 5415.3 .P46 2010 Consumer behavior & marketing strategy / | HF5415.3 .P468 2010 Consumer behavior & marketing strategy / | HF5415.3.R43 Consumer behavior / | HF5415.335.H39 2010 Measuring customer satisfaction and loyalty : |
Includes bibliographical references and index.
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