Exploring marketing research / William G. Zikmund.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 7th edDescription: xxxiii, 812 p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HF5415.2.Z5 2000 (Browse shelf(Opens below))	Available	20097573

Includes bibliographical references (p. [797]-804) and index.

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