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Marketing channels / Anne T. Coughlan ... [et al.].

By: Contributor(s): Material type: TextTextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Edition: 6th edDescription: xviii, 590 p. : ill. ; 25 cmISBN:
  • 8120320697
Subject(s): DDC classification:
  • 658.8/4 21
LOC classification:
  • HF5415.129 .S75 2001
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Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF 5415.129 .S75 2001 (Browse shelf(Opens below)) Available 20091821
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HF5415.1265 .S774 2014 E-marketing / HF5415.1265 .S774 2014 E-marketing / HF5415.127.M398 2004 Market segmentation : HF 5415.129 .S75 2001 Marketing channels / HF 5415.13 .A23 2001 Strategic market management / HF5415.13 .A24 Strategic market planning : HF5415.13 .C264 2009 Managing marketing in the 21st century :

Rev. ed. of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 5th ed. c1996.

Includes bibliographical references and indexes.

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