University of Kabianga
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Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore.

By: Contributor(s): Material type: TextTextPublication details: London, Butterworth- Heinemann, 2003Description: x 382 pages : illustrations ; 24 cmISBN:
  • 0750647035
  • 9788131207673
Subject(s): DDC classification:
  • 658.8/7 23
LOC classification:
  • HF5429 .F38 2003
Contents:
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF 5429 .F38 2003 (Browse shelf(Opens below)) Available 20091088

Includes bibliographical references and index.

The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.

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