Understanding brands / Peter Cheverton.

By:

Cheverton, Peter

Contributor(s):

Cheverton, Peter. How Come Your Brand Isn't Working Hard Enough?

Material type: Text

TextSeries: Creating successPublication details: London ; Philadelphia : Kogan Page, 2006.Description: x, 139 p. : ill. ; 22 cmISBN:

074944665X (pbk.)

Subject(s):

Brand name products
Product management

DDC classification:

658.8/27 22

LOC classification:

HD69.B7 U53 2006

Online resources:

Table of contents only
Publisher description

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HD 69 .B7U53 2006 (Browse shelf(Opens below))	Available	20091196

"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"

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