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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN: - 9780132336222
- 658.8/27 22
- HD69.B7 K45 2008
- 85.40
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HD 69 .B7K45 2008 (Browse shelf(Opens below)) | Available | 20094018 |
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| HD 66 .W473 2012 Effective teamwork | HD66 .W485 2013 Creating effective teams : | HD69.B7 D455 2010 From Brand Vision to Brand Evaluation | HD 69 .B7K45 2008 Strategic brand management : | HD 69 .B7U53 2006 Understanding brands / | HD69.C6 B57 2011 Flawless consulting : | HD69.C6 T64 2005 Business consulting : |
Includes bibliographical references and index.
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