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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Edition: 3rd edDescription: 537p. : ill. (chiefly col.) ; 28 cmISBN: - 9788131709962
- 659.1 22
- HF5415.123 .C58 2009
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF5415.123 .C58 2009 (Browse shelf(Opens below)) | Available | 00010427 | ||
| General Collection | Main Campus Library General Stacks | HF 3415 .C58 2009 (Browse shelf(Opens below)) | Available | 00010259 | ||
| General Collection | Town Campus Library | Non-fiction | HF5415.123 .C58 2009 (Browse shelf(Opens below)) | Available | 00010258 |
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| HF2042.H .M36 2014 MANAGING LEGAL RISK IN THE HOSPITALITY INDUSTRY: Part one EHL:BOSC SEMESTER 2 / | HF 2651 .F27A2 2004 Agriculture and the WTO : | HF 2651 .F27A2 2004 Agriculture and the WTO : | HF 3415 .C58 2009 Integrated advertising, promotion, and marketing communications / | HF 4026 .B66 2004 Fundamentals of financial management / | HF4515 .T48 2008 Principles of marketing | HF5001 .H3 Harvard business review |
Includes bibliographical references and index.
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