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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Edition: 3rd edDescription: 537p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9788131709962
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5415.123 .C58 2009
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.123 .C58 2009 (Browse shelf(Opens below)) Available 00010427
General Collection Main Campus Library General Stacks HF 3415 .C58 2009 (Browse shelf(Opens below)) Available 00010259
General Collection Town Campus Library Non-fiction HF5415.123 .C58 2009 (Browse shelf(Opens below)) Available 00010258
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415.12 S774 2009 E-marketing HF5415.122 .C69 1984 The marketing of services / HF5415.123 .32 2007 Marketing communications / HF5415.123 .C58 2009 Integrated advertising, promotion, and marketing communications / HF5415.123.F552005 Marketing communications : HF5415 .123 .M28 2008 Rural Marketing HF 5415.123 .O88 2008 Integrated Marketing Communications

Includes bibliographical references and index.

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