Positioning : the battle for your mind / Al Ries, Jack Trout.

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Material type: Text

TextPublication details: New York ; London : McGraw-Hill, c2001.Description: viii, 213 p. ; 21 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HF 5827.2 .R53 2001 (Browse shelf(Opens below))	Available	20091709

"How to be seen and heard in the overcrowded marketplace"--Cover.

"With a new preface by Jack Trout"--P. [4] of cover.

Includes index.

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