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E-marketing / Judy Strauss, Associate Professor of Marketing, University of Nevada, Reno, Raymond Frost, Professor of Management Information Systems, Ohio University.

By: Contributor(s): Material type: TextTextPublication details: London,New York Routledge,Taylor&Francis Group 2014Edition: Seventh editionDescription: xvi, 480 pages : illustrations ; 24 cmISBN:
  • 9780132953443
  • 0132953447
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 .S774 2014
Contents:
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.1265 .S774 2014 (Browse shelf(Opens below)) Available 00026878
General Collection Main Campus Library General Stacks HF5415.1265 .S774 2014 (Browse shelf(Opens below)) Available 00018034
General Collection Main Campus Library General Stacks HF5415.1265 .S774 2014 (Browse shelf(Opens below)) Available 00018035
General Collection Main Campus Library General Stacks HF5415.1265 .S774 2014 (Browse shelf(Opens below)) Available 00018036
General Collection Main Campus Library General Stacks HF5415.1265 .S774 2014 (Browse shelf(Opens below)) Available 00018037
General Collection Main Campus Library General Stacks HF5415.1265 .S774 2014 (Browse shelf(Opens below)) Available 00018038
General Collection Main Campus Library General Stacks HF5415.1265 .S774 2014 (Browse shelf(Opens below)) Available 00018039
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415.1265 .S534 2006 Internet marketing : foundations & applications / HF5415.1265 .S774 2014 E-marketing / HF5415.1265 .S774 2014 E-marketing / HF5415.1265 .S774 2014 E-marketing / HF5415.1265 .S774 2014 E-marketing / HF5415.1265 .S774 2014 E-marketing / HF5415.1265 .S774 2014 E-marketing /

Includes bibliographical references (pages 462-469) and index.

Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.

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