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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 7th edDescription: xv, 352 p. : illISBN:
  • 9780073381152 (alk. paper)
  • 0073381152 (alk. paper)
Subject(s): LOC classification:
  • HF5415.13 .W249 2011
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Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.13 .W249 2011 (Browse shelf(Opens below)) Available 00017986
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HF5415.13 .W249 2003 Marketing strategy : HF5415.13 .W249 2003 Marketing strategy : HF5415.13 .W249 2003 Marketing strategy : HF5415.13 .W249 2011 Marketing strategy : HF5415.13 .W249 2014 Marketing strategy : a decision-focused approach / HF 5415.13 .W48 2006 How to write a marketing plan / HF5415.135 .C72 2009 Strategic marketing /

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