Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.

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Material type: Text

TextPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 3rd edDescription: xxiii, 393 p. : illISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HF5415.13 .W249 1999 (Browse shelf(Opens below))	Available	00019834

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