Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

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Material type: Text

TextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2005.Edition: 5th edDescription: xxiv, 520 p. : illISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HF5415.13 .M352324 2005 (Browse shelf(Opens below))	Available	00019801

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