University of Kabianga
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Introducing communication research : paths of inquiry / Donald Treadwell.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011.Description: xviii, 226 p. : ill. ; 26 cmISBN:
  • 9781412944571 (pbk.)
  • 1412944570
Subject(s): LOC classification:
  • P91.3 .T76 2011
Contents:
Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library General Stacks P91.3 .T76 2011 (Browse shelf(Opens below)) Available 00020649
General Collection Town Campus Library General Stacks Non-fiction P91.3 .T76 2011 (Browse shelf(Opens below)) Available 00023706

Includes bibliographical references and index.

Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.

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