University of Kabianga
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The media of mass communication / John Vivian.

By: Material type: TextTextPublication details: Boston : Allyn & Bacon, c2011.Edition: 10th edDescription: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cmISBN:
  • 9780205693054
  • 0205693059
  • 9780205719112 (pbk.)
  • 0205719112 (pbk.)
Subject(s): LOC classification:
  • P90 .V53 2011
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library P90 .V53 2011 (Browse shelf(Opens below)) Available 00020549

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

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