University of Kabianga
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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th ed. Indian EditionDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:
  • 9780070473812
Subject(s): LOC classification:
  • HF5415.32 .L677 1993
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Item type Current library Call number Status Barcode
General Collection Town Campus Library General Stacks HF5415.32 .L677 1993 (Browse shelf(Opens below)) Available 00021521
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HF5415.2.M29 2010 Marketing research : HF5415.2 .M29 2016 Marketing research : HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.32 .L677 1993 Consumer behavior : HF5415.32 .S35 2015 Consumer behavior / HF 5416.5 R 87 2008 Practical Pricing for results HF5429 .M44 2008 An introduction to quality assurance for the retailers

Includes bibliographical references (p. 733-782) and index.

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