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Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2013.Edition: 7th edDescription: xxvi, 593 p. : ill. ; 27 cmISBN:
  • 9789386873286
Subject(s): LOC classification:
  • HD30.22 .K39 2013
Contents:
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HD30.22 .K39 2013 (Browse shelf(Opens below)) Available 00021422
General Collection Town Campus Library General Stacks HD30.22 .K39 2013 (Browse shelf(Opens below)) Available 00021421
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HD30.22 .D88 2008 Managerial economics / HD30.22 .D88 2008 Managerial economics / HD30.22 .K39 1992 Managerial economics : HD30.22 .K39 2013 Managerial economics : HD30.22.M32 Economics for managers / HD30.22 .M32 2014 Managerial economics : HD30.22 .M34 1994 Executive economics :

Includes bibliographical references and index.

Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.

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