University of Kabianga
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Essentials of entrepreneurship and small business management / Norman M. Scarborough.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2016.Edition: 8th edDescription: 720 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 1292094869
  • 9781292094861
Subject(s): DDC classification:
  • 658.02/2 23
LOC classification:
  • HD62.7 .S33 2016
Contents:
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library General Stacks HD62.7 .S33 2016 (Browse shelf(Opens below)) Available 00026748
General Collection Main Campus Library General Stacks HD62.7 .S33 2016 (Browse shelf(Opens below)) Available 00024258
General Collection Town Campus Library General Stacks Non-fiction HD62.7 .S33 2016 (Browse shelf(Opens below)) Available 00024175

Includes bibliographical references and index.

The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.

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