University of Kabianga
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Brands and branding / Stephen Brown.

By: Material type: TextTextPublisher: Los Angeles ; London : SAGE, 2016Copyright date: ©2016Description: xi, 282 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781473919525 (pbk)
  • 1473919525 (pbk)
  • 9781473919518 (hbk)
  • 1473919517 (hbk)
Subject(s): DDC classification:
  • 658.827 23
LOC classification:
  • HF5415.1255 .B76 2016
Contents:
The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
Summary: This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.1255 .B76 2016 (Browse shelf(Opens below)) Available 00025380
General Collection Main Campus Library General Stacks HF5415.1255 .B76 2016 (Browse shelf(Opens below)) Available 00025376
General Collection Main Campus Library General Stacks HF5415.1255 .B76 2016 (Browse shelf(Opens below)) Available 00025379
General Collection Main Campus Library General Stacks HF5415.1255 .B76 2016 (Browse shelf(Opens below)) Available 00025375
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415 .125 D7 2001 Strategic marketing : HF 5415.125 .P755 2008 Destination marketing / HF5415.1255 .B76 2016 Brands and branding / HF5415.1255 .B76 2016 Brands and branding / HF5415.1255 .B76 2016 Brands and branding / HF5415.1265 .I568 2001 Internet marketing : HF5415.1265 .S534 2006 Internet marketing : foundations & applications /

Includes bibliographical references (pages 247-276) and index.

The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

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