TY - BOOK AU - Boone AU - Kurtz TI - Contemporary marketing SN - 9780357033777 AV - HF5415 .B53 2019 U1 - 658.8 23/eng/20220328 PY - 2019///] CY - Boston, MA PB - Cengage KW - marketing KW - designing customer KW - Marketing KW - fast N1 - includes indexes; Includes bibliographical references and index ER -