O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion, 5e / 
 Advertising & integrated brand promotion 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 6th ed 
 - Australia ;  Mason, OH :  South-Western Cengage Learning,  c2009. 
 - xxviii, 710 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780538479868 0324568622 (student ed.) 9780324569407 (instructor's ed.) 0324569408 (instructor's ed.) 
<br/><br/><label>LCCN: </label>2008922770 
<br/><br/><label>Subjects--Personal Names: </label><br/>semenik richard j
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5821  / .O34 2009 
<br/><br/><label>Dewey Class. No.: </label>659.1