TY  - BOOK
AU  - Capon,Noel
TI  - Managing marketing in the 21st century: developing and implementing the market strategy 
SN  - 9780983330042
AV  - HF5415.13 .C264 2007
PY  - 2012///
CY  - Bronxville, N.Y.
PB  - Wessex Inc.
KW  - Marketing
KW  - Management
N1  - includes indexes
ER  -