Capon, Noel. <br/><br/>
Managing marketing in the 21st century :  developing and implementing the market strategy / 
 Managing marketing in the twenty-first century  Developing & implementing the market strategy 
Noel Capon ; with James Mac Hulbert. 
 - 3RD EDITION 
 - Bronxville, N.Y. :  Wessex Inc.,  2007. 
 - 1 v. (various pagings) :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780983330042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / C37 2012