TY  - BOOK
AU  - DAVID JOBBER
AU  - FIONA ELLIS- CHADWICK 
TI  - PRINCIPLES AND PRACTICE OF MARKETING 
SN  - 9781526847232
AV  - HF5415 . J,52020
PY  - 2020///
CY  - LONDON 
PB  - MCGRAW-HILL
ER  -