Kapferer, Jean-Noël. <br/><br/>
The new strategic brand management :  advanced insights and strategic thinking / 
Jean-Noël Kapferer. 
 - 5th ed. 
 - London ;  Philadelphia :  Kogan Page,  2012. 
 - xviii, 492 p. :  ill. ; 
<br/><br/>Includes bibliographical references (p. [469]-481) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780749465155 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K37 2012