TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - The new strategic brand management: advanced insights and strategic thinking 
SN  - 9780749465155 (pbk.)
AV  - HD69.B7 K37 2012
PY  - 2012///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Brand name products
N1  - Includes bibliographical references (p. [469]-481) and index
ER  -