TY - BOOK AU - BROWN TOM .J AU - SUTER, TRACY A AU - CHURCHILL, GILBERT A TI - BASIC MARKETING RESEARCH: CUSTOMER INSIGHTS AND MANAGERIAL ACTION SN - 9781133188544 AV - HF 5415.2 .B76 2014 PY - 2014/// CY - AUSTRALIA PB - CENGAGE KW - CUSTOMER INSIGHTS AND MANAGERIAL ACTION N1 - INCLUDES INDEXES ER -