Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xv, 784 p. : ill., map ;

Includes bibliographical references and indexes.

9780073381008 (alk. paper) 0073381004 (alk. paper)


Marketing
Marketing
Marketing

HF5415.135 / .C72 2009