Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 8th ed. 
 - New York, NY :  McGraw-Hill Irwin,  c2014. 
 - xvi,368p.:  ill; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078028946 0078028949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W249 2014