TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9781259573538 (alk. paper)
AV  - HF5415 .M378 2017
PY  - 2017///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Marketing
ER  -