TY  - BOOK
AU  - Groucutt,Jon
AU  - Jobber, David.
TI  - Foundations of marketing
SN  - 9781526849007
AV  - HF5415 .G7658 2005
PY  - 2022///
CY  - London
PB  - McGrawHill
KW  - Marketing
N1  - Includes bibliographical references (p. 379-387) and index
ER  -