Kotler, Philip. <br/><br/>
Marketing Management/ 
Philip Kotler and Kevin Lane Keller. 
 - 15th ed 
 - India  Pearson,  c2016. 
 - xxvi,756p.:  ill; 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K68 2016