Crawford, C. Merle <br/><br/>
New products management / 
Merle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University. 
 - Eleventh edition. 
 - xx, 588 pages :  illustrations ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259254345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C72 2015