TY - BOOK AU - Crawford,C.Merle AU - Di Benedetto,C.Anthony TI - New products management SN - 9781259254345 AV - HF5415.153 .C72 2015 PY - 2015///] CY - New York, NY PB - McGraw-Hill Education KW - New products N1 - Includes bibliographical references and index ER -