Perreault, William D., <br/><br/>
Essentials of marketing :A Marketing Strategy Planning Approach/ 
William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University. 
 - 17 Edition. 
 - 1 online resource 
<br/><br/> Revised edition of the authors' Essentials of marketing, [2019]  Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781260260373 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P47 2021