TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing :A Marketing Strategy Planning Approach
SN  - 9781260260373
AV  - HF5415 .P47 2021
PY  - 2021///
CY  - Dubuque
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Revised edition of the authors' Essentials of marketing, [2019]; Includes index
ER  -