TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
TI  - Marketing management: a strategic decision-making approach 
SN  - 9780078028793 (pbk.)
AV  - HF5415.13 .M352324 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes index
ER  -