Bodian, Nat G.,  1921- <br/><br/>
Book marketing handbook / 
Nat G. Bodian. 
 - 1st ed. 
 - New York :  R.R. Bowker,  1980-<1983   > 
 - xxxv,607p. :  ill. ;  27 cm. 
<br/><br/> Vol. 2 lacks ed. statement.  Includes indexes. 
<br/><br/>[1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.--v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals. 
<br/><br/><label>ISBN: </label>0835212866 (v. 1) :  $45.00 (est.) 0835216853 (v. 2) 
<br/><br/><label>LCCN: </label>80017504  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Book industries and trade--Handbooks, manuals, etc.<br/>Advertising--Books--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>Z283  / .B58 1983 
<br/><br/><label>Dewey Class. No.: </label>070.5/2