Gummesson, Evert,  1936- <br/><br/>
Total relationship marketing :  Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy 
Evert Gummesson. 
 - 3rd. ed. 
 - Boston, Mass :  Butterworth-Heinemann,  2012 
 - xiii, 281 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750686334 
<br/><br/><label>LCCN: </label>99025381  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .G86 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8/12