Reynolds, Fred D. <br/><br/>
Consumer behavior / 
Fred D. Reynolds, William D. Wells. 
 - New York :  McGraw-Hill,  c1977. 
 - x, 422 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0070520313 
<br/><br/><label>LCCN: </label>76020580  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .R43 
<br/><br/><label>Dewey Class. No.: </label>658.8/34