TY  - BOOK
AU  - Reynolds,Fred D.
AU  - Wells,William D.
TI  - Consumer behavior
T2  - McGraw-Hill series in marketing
SN  - 0070520313
AV  - HF5415.3 .R43
U1  - 658.8/34 
PY  - 1977///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
N1  - Includes bibliographies and indexes
ER  -