Gettins, Dominic. <br/><br/>
How to write great copy :  learn the unwritten rules of copywriting / 
Dominic Gettins. 
 - 2nd ed. 
 - London ;  Philadelphia :  Kogan Page,  2006. 
 - xvi, 192 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 185-187) and index. 
<br/><br/><label>ISBN: </label>0749446633 
<br/><br/><label>LCCN: </label>2005035378 
<br/><br/><label>Nat. Bib. No.: </label>GBA612651  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013375665  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5825  / .G45 2006 
<br/><br/><label>Dewey Class. No.: </label>659.13/2