TY  - BOOK
AU  - Gettins,Dominic
TI  - How to write great copy: learn the unwritten rules of copywriting 
SN  - 0749446633
AV  - HF5825 .G45 2006
U1  - 659.13/2 22
PY  - 2006///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Advertising copy
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references (p. 185-187) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2005035378-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2005035378-b.html
ER  -